Purpose and Goals: The Yellow Ribbon Road Safety Alliance aims to draw attention to road safety in NZ through yellow and yellow ribbon symbolism. Its focus is on addressing the national tragedy of lives lost and impaired by serious injury. The Alliance serves as a catalyst for enduring community changes to reduce road trauma, advocating for evidence-led education, social responsibility, and community bonding.

Principles and Values: The Alliance is committed to adhering to evidence-led and best practice road safety principles in carrying out its purpose.


  • No limit on membership numbers, and no membership or application fees are applicable.
  • The executive committee will promptly consider applications and may accept or reject them at its discretion.
  • Members must comply with the Alliance Code of Conduct, promoting integrity, honesty, and professional courtesy.

Executive Committee:

  • The Alliance will be managed by an executive committee including representatives from RSE NZ and Brake.
  • The executive committee is responsible for day-to-day operations, including planning and administering the Road Safety Hero Award.
  • The committee meets annually to plan National Road Safety Week and other activities.
  • The executive committee must not allow the Alliance to enter legal or financial obligations.

Secretariat and use of the Yellow Ribbon:

  • RSE NZ is appointed as the Secretariat, responsible for administration, and communications must be conducted solely through the Secretariat.
  • RSE NZ provides the Alliance with royalty-free use of the Yellow Ribbon, which carries road markings.

Cost of Running – No Fundraising:

  • The Alliance operates without income or expenditure and does not undertake fundraising. The executive committee reviews the annual cost of running the Alliance, and if necessary), the Secretariat bears the running costs, defrayed through the sale of Yellow Ribbon pins and other initiatives.