Support Yellow Ribbon Road Safety Alliance

Road Safety Week 2024

20 – 26 May, 2024

The goal of the Yellow Ribbon Road Safety Alliance is to draw attention to road safety in NZ

Through symbolism that includes wearing a yellow ribbon and the lighting up of icons, buildings and bridges, especially during Road Safety Week, but also throughout the year to raise awareness, conversation and positive action about one of the biggest killers in our country.

In 2023,  341 people died on our roads and approximately ten times that number were seriously injured.  While road deaths have decreased over the last 10 years more needs to be done.  Every life affected by road trauma impacts many others in our communities including friends, families and work places.

Partners and members of the Alliance represent informed and concerned companies and citizens committed to road safety who, by raising awareness through the symbolism of yellow and the yellow ribbon, are seeking to contribute to the urgent need to reduce these statistics. We recognise that road safety is everyone’s responsibility and we all can take action towards reducing the risks for all road users on our transport systems.

We welcome people to join as Friends of the Alliance and get involved not only in Road Safety Week each year but plan and run events in your workplaces, communities and whanau through out the year to affect positive change.

Inaugural Yellow Ribbon Road Safety Safe System Hui  – Auckland 23 May 2024 
Road safety week 2022 in Royal Yacht Squadron
Road safety week 2022 in Royal Yacht Squadron

Be a Road Safety Hero

Wear yellow or a yellow ribbon as a symbol of your commitment to protecting all road users and making sure everyone arrives to their destination safely.

The Yellow Ribbon

a commitment to road safety

The Yellow Ribbon Safety Alliance consists of organisations and individuals united by a strong commitment to road safety. Our collective aim is to reduce road death and serious injuries through education and increased awareness.

Join the Road Safety Movement: Be a Part of Saving Lives!

Together, we can make a real difference in reducing crashes, promoting responsible driving, and ultimately saving lives. Join us today and be a driving force for change.